DragonflyToys | a colourful giveaway
When I opened this space to sponsorship in mid-2012, Dragonfly Toys was one of my very first sponsors and they’ve been a mainstay on my sidebar ever since. The well-established business is renowned for its beautiful collection of Steiner-inspired toys, art supplies and activities and they’re my go-to when I’m searching for gifts. They recently became Australia’s only stockist of Filana crayons; organic beeswax crayons made in small batches. At the risk of sounding gushy, these crayons are luscious; rich hues, soft to the touch and creamy to draw with.
Ujjval and Joanne are the husband and wife team behind Dragonfly, based at the grand creative hub that is Abbotsford Convent. For the past five years they have owned a private college that teaches early childhood education in Melbourne and in 2013 they founded Ignite Minds, a family daycare service to increase work opportunities for their graduates and promote a waldorf play-based approach to early learning.
For Ujjval and Jo, Dragonfly Toys is where they play. “At Dragonfly we believe that childhood is an important time – a time that should be treasured, nurtured and cherished. The world of the child is a magical place, and as parents we can help to keep this magic alive by providing our children with opportunities for open ended, creative, imaginative play,” says Jo.
They have a strict criteria when shopping for products and admit that it is getting increasingly difficult to find toys that adhere to their ethos. “It must be beautiful and enchanting, strong and safe, environmentally friendly and fairly traded. Many of our products are sourced from America and Europe and with the falling Australian dollar this comes at a premium. When we source from companies that produce in Chinese factories we are very strict about the production story – we do not want to bring your child a magical toy with a tragic origin – this simply does not work,” says Jo.
Their dedication to sourcing products made with the best of intentions is both rare and admirable. Having recently returned from a week of international toy fairs, they admit that the volume of poor quality toys on offer was frightening. So what did they buy? Home and kitchen play products that will enchant children during parallel play: children’s brooms, garden tools, potato mashers and vegetable scrubbers, to name a few.
When it comes to toys for toddlers and pre-schoolers, Ujjval and Jo know exactly what works best: grasping beads, large rainbows (I concur!), tree houses, basket cable car kits and Waldorf natural blocks, if you’re after some inspiration for Christmas gifts.
Dragonfly Toys are giving away a pack of 8 (block or stick) Filana crayons as well as a $100 gift voucher. To enter, just leave a comment and tell us what you would buy if you won. The comments that resonates most, wins. This giveaway is open to international readers and closes Wednesday 21st October at 5pm. Good Luck!
Comments closed. Congratulation to ellie – I’ll be in touch! x
This is a sponsored post. Thanks so much for supporting the small businesses and brands that support me.